The Trusted Media AllianceTRUSTX · madSense · Shigotech

● THE TRUSTED MEDIA ALLIANCE · DMEXCO 2026 · COLOGNE · SEPT 23–24

Trust is the
New Performance.

Three independent companies — TRUSTX, madSense, and Shigotech — weaving demand, intelligence, and infrastructure into one accountable coalition. The independent alternative to walled gardens.

Book a meeting at DMEXCO Meet the coalition →

TRUSTX

Trust · Premium Supply

madSense

Intelligence · Explainable AI

Shigotech

Execution · CTV Infrastructure

01 / The Market Problem

Programmatic advertising has four structural failures.

Every dollar that moves through fragmented, opaque supply chains is a dollar working less than it should — for advertisers and publishers alike.

01

Trust deficit

Buyers cannot verify where their money actually goes.

02

Black-box AI

Decisions cannot be explained, audited, or trusted.

03

Supply-chain fragmentation

Too many intermediaries reduce efficiency for everyone.

04

Walled gardens

Publishers lose ownership of their audiences and data.

The Alliance answer — Trusted inventory. Explainable intelligence. Independent execution.

02 / The Alliance

Three specialists. One unified ecosystem.

Each company solves a distinct failure in programmatic advertising. Together, they form a single, accountable path from impression to outcome.

Trust

TRUSTX

Premium Supply

“We know where your impressions run.

  • Direct Pathways — eliminates programmatic resellers, ensuring maximum spend reaches publishers.
  • MFA Elimination — MFA-free by design: complete filtration of low-quality “Made-for-Advertising” traffic.
  • 100% Viewability — brand-safe, premium environments verified directly.

Premium media without compromise.

Talk to TRUSTX trustx.org ↗

Intelligence

madSense

Explainable AI

“We know why performance happens.

  • No Black Boxes — transparent, fully traceable mathematical models explain why decisions happen.
  • Privacy-First — built from the ground up for strict global compliance.
  • Predictive Analytics — actionable yield models that drive growth.

AI that explains itself.

Talk to madSense madsense.com ↗

Execution

Shigotech

CTV Infrastructure

“We make premium media perform.

  • Independent Stack — full-stack CTV platform alternative to restrictive walled gardens.
  • White-Label Ready — gives networks and FAST operators total software control.
  • Curation — precise EPG-level targeting for TV-grade campaigns.

Infrastructure built for modern television.

Talk to Shigotech shigotech.io ↗

03 / Value Proposition

Built for both sides of the transaction.

Whether you buy media or own the audience, the Alliance removes the same hidden costs — from a different side of the table.

For Advertisers & Brands

Outsmart. Don't Outspend.

  • Access guaranteed clean, direct supply paths across both open web and premium CTV.
  • Eliminate algorithmic blind spots with auditable machine learning decisions.
  • Maximize your working media ROI by cutting out programmatic hidden fees.

For Publishers & Broadcasters

Own Your Inventory. Own Your Future.

  • Retain complete control over your user relationships, audiences, and context data.
  • Reclaim your margins by escaping fee-extracting programmatic ecosystems.
  • Simplify complex tech integrations using our unified revenue operations.

04 / DMEXCO 2026

Meet the Alliance at DMEXCO 2026

Dates
September 23–24, 2026
Venue
Koelnmesse, Cologne
Format
Corner booth, 5m × 6m
Booth
Announced soon
Reserve your slot

As a DMEXCO 2026 exhibitor, the Alliance brings TRUSTX, madSense, and Shigotech to one table. Bring your open-web or CTV challenges — leave with a plan grounded in verifiable, explainable performance.

Book a meeting at DMEXCO

05 / Contact

Let's put it in writing.

Tell us who you are and what you're solving for. A member of the Alliance team will route your message to the right specialist.

Regarding: General inquiry

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