For agencies, brands and DSPs

Make every media dollar work harder.

Trusted Media Alliance brings together three independent specialists: trusted supply from TRUSTX, trusted AI from madSense and trusted tech from Shigotech. Use one, or all three.

Request a meeting Bring us a campaign
Trusted supplyTRUSTX
Trusted AImadSense
Trusted techShigotech

The Problem

Digital advertising is growing fast. Trust isn’t keeping pace.

only 45%

Of programmatic spend reaches a measurable, viewable, fraud-free, non-MFA impression.

only 57%

Of CTV buyers are highly confident where their ads ran, when buying direct. Only 33% on the open exchange.

96%

Of buyers see a role for agentic AI in programmatic buying, so trust in automated decisions matters more.

Sources: ANA Programmatic Transparency Benchmark (with TAG TrustNet and Fiducia), Q2 2026 · IAB Digital Video Ad Spend & Strategy Report, 2026

Our Answer

Championing a more direct, transparent, efficient and accountable media ecosystem.

Three independent specialists. One trusted path.

Trusted supply

TRUSTX

Direct premium publishers. Every hop visible.

Trusted AI

madSense

Explainable decisions. No black box.

Trusted tech

Shigotech

Independent CTV ad server and exchange.

  • Less avoidable waste
  • Better supply quality
  • More transparent investment
  • Greater accountability
The outcome — More working media in quality environments, tied to outcomes you can measure.

Use one, or all three. Not a package deal.

The Allies

Trust you can check.

Each specialist owns one pillar of trust. Bring in the one you need, or run all three on one campaign.

TRUSTX

“Direct premium publishers. Every hop visible.”

  • 3,000+ direct premium publisher domains — sold straight to your DSP, never passed SSP to SSP.
  • Every hop visible — see the path your spend takes, from bid to publisher.
  • MFA-free by design — made-for-advertising inventory is excluded at the source, not filtered after the fact.

Trusted supply

Talk to TRUSTX trustx.org ↗

madSense

“Explainable decisions. No black box.”

  • Every optimization explained — across budget, audience and channel, line by line.
  • See why each household was picked for your deal — your DSP still bids.

Trusted AI

Talk to madSense madsense.com ↗

Shigotech

“Independent CTV ad server and exchange.”

  • 5B+ raw CTV ad requests a day — before filtering, through an independent ad server owned by no media company.
  • White-label ready — networks and FAST operators run it under their own brand.
  • Curation — precise EPG-level targeting for TV-grade campaigns.

Trusted tech

Talk to Shigotech shigotech.io ↗

Counts: TRUSTX and Shigotech platform data, Oct 2026 (5B+ is raw, before filtering) · Traffic checks: HUMAN (invalid traffic), DoubleVerify (brand safety, viewability)

The TMA Graph

One campaign, every point of engagement.

Every exposure is linked to the household that received it, plus the screens in that household, the content they consume, and the ads they saw and when.

Behind every point

  • Household network: screens linked to one household.
  • Devices: TVs, phones, tablets and PCs.
  • CTV: content being watched.
  • Web: the pages it reads.
  • Ads: every bid and impression.

Line-item level · 90 days of history · web, app and CTV in one view

One household

Open any point. Meet the household members.

Know which one you reached, what they care about, and what to say next.

Illustrative household in the TMA Graph. One household node links to four screens: a smart TV that saw a brand film on Monday, a phone that saw a reminder on Wednesday, a laptop that saw an offer on Friday, and a tablet not yet reached. It also links to the interests its content falls into: news, sports, tech how-to, weather, music, and Home & design.
Illustrative household. Three of its four screens saw the campaign, in order. The fourth is the next opportunity.
01

Every screen

The devices in the household, and which ones you reached.

02

What they’ve seen

Each ad, on which screen, and when.

03

What they watch and read

Content, grouped into topics.

04

The IDs you bring

Connects to LiveRamp RampID, UID2, ID5 and your segments.

Privacy — Pseudonymous, household-level, no PII · GPP/MSPA consent honored · 90-day retention

What it lets you do

One story, told in order, across every screen in the household.

Step 1 · CTV

Introduce

The brand story, on the big screen.

Step 2 · In-app

Remind

A shorter reminder on the phone.

Step 3 · Web

Convert

An offer, next to content they like.

Step 4 · Budget

Rest or switch

Capped households rest. Spend moves to new households.

Who controls what — You keep budgets, bids and creative in your DSP. TMA opens each step to a household only after the last one, and stops at the cap.

Plan with it

Ask the graph. Plan the campaign. Run it in your DSP.

01

Ask

Audiences, content and screens, before you spend.

02

Forecast

Reach and frequency per household, by screen.

03

Activate

Send it to your DSP. Run it on a TMA deal.

Live today — Ask the graph in plain language, from your own AI tools (MCP).

The Offer

Two ways to run on TMA. Both start in the DSP you already use.

Runs as a curated PMP in The Trade Desk, Amazon, Yahoo, Viant and other DSPs.

For a campaign already live

Add a TMA line.

  • One curated TMA deal in your plan.
  • See which households and screens it reached, and how often.

For your next campaign

Plan it on TMA.

  • Size the audience in the graph.
  • Run one deal across CTV, in-app and web, capped per household.

How a pilot runs

From first call to a clear yes or no in about seven weeks.

What it takes from you — A DSP seat, an audience brief and your KPI.
What we do — Deal setup, the holdout group and the readout.
Week 1

Set up

Agree audience and KPI. The deal goes live in your DSP.

Weeks 2–5

Run

Across screens, with a holdout group of households kept off the deal.

Weeks 6–7

Read out

Households, screens, frequency. Your KPI vs. holdout, by your own measurement partner.

One contract, one invoice — TRUSTX is seller of record. Every fee itemized in the pilot proposal.

Beet Retreat LA 2026

Meet the Alliance in Los Angeles.

Dates
November 4–6, 2026
Venue
Terranea Resort, Rancho Palos Verdes, California
Meeting slots open

Bring us a campaign. We’ll show you who it reached. A live campaign or your next one.

Request a meeting

Beet Retreat LA details →

The Ask

Bring us a campaign. We’ll show you who it reached.

A live campaign or your next one. Tell us which, and the right specialist (TRUSTX, madSense or Shigotech) takes it from there.

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